Augmented Business & Human Transformation
Technology at the service of people. Never in their place.
I connect AI, people, and business to drive sustainable impact across the energy and industrial sectors. Over 25 years leading transformations in 25+ countries.
"Nothing stops me."

Physicist · MBA · CEO
+25 years of global impact
+25
Countries
$200M
Annual P&L
+2,000
People Led
+20pp
EBITDA in 3 Years
ABOUT ME
From physicist to CEO: a global trajectory

I am Chema Salamanca, a physicist by training, MBA holder, and founder of BEAI Energy. My career has been a journey of constant transformation: from the equations of physics to leading teams of over 2,000 people in multinational corporations.
I have worked in more than 25 countries, bridging cultures, teams, and business visions. This multicultural experience has taught me that true transformation is not just technological — it is profoundly human.
Today, from BEAI Energy, I have a clear mission: to ensure that artificial intelligence amplifies the best in us, without replacing us. I believe in technology with purpose, in progress with conscience.
"Beyond artificial. Genuinely human."
My Values
Scientific Leadership
An analytical approach and technological mastery to apply knowledge with rigor in highly complex environments.
Visionary Anticipation
I detect the unseen, analyze with a forward-looking vision, and anticipate trends for sustainable decision-making.
Ethical Humanism
I act with integrity and purpose, ensuring that every technological advance serves the common good.
Evolutionary Progress
I inspire genuinely human progress, leaving a positive and sustainable footprint.
Results Orientation
Practical execution with tangible results across organizations.
EXPERTISE
My talent at the service of your organization
I combine strategic vision, technical rigor, and operational excellence to deliver real, sustainable impact. These are the areas where I can add value to your organization.
Strategy & Enterprise Architecture
I build intelligent organizations. I transform complex structures into efficient ecosystems, connecting business, technology, and people under a unified vision to drive high performance.
Amplifying People, Teams & Organizations
I inspire, mobilize, and multiply collective talent by creating organizations that think, feel, and act in unison, channeling their full potential toward the business purpose.
Solution Design & Sales
I transform technological needs into scalable, human-centered processes that drive operational excellence, well-being, and organizational profitability.
Augmented & Ethical AI Transformation
I design and integrate models within technological ecosystems using cutting-edge AI, optimizing efficiency, profitability, and generating positive impact across companies, industries, and society.
My Mission
To design and implement sustainable strategies that connect technology, AI, people, and business, leveraging AI to amplify human and business intelligence.
Technology at the service of people, never in their place.
ACHIEVEMENTS & RESULTS
Measurable and recognized impact
My career is backed by concrete results and international recognition.
Countries
Global multicultural experience
Annual P&L
Large-scale budget management
People
Teams led
EBITDA
Increase in 3 years
Key Milestones
Founded BEAI Energy
Creation of an AI-native company for the energy and industrial sectors in Spain, with expansion to 3 countries.
All4Zero Challenge Finalist
With the CorrosionAI solution applying Artificial Intelligence to predictive maintenance.
UST Transformation
Leadership that increased EBITDA from -7% to 13% in 3 years. Management of a team of 2,000+ consultants and a $200M P&L.
Top Employer #20
Recognized as one of the top 20 best companies to work for in Spain under my leadership.
iCMG World Global Awards
Best Enterprise Architecture project worldwide. Roads & Transport Authority, Dubai.
Entrepreneur: Seema Partners
Co-founder of an ICT and management consulting firm in the UAE and Saudi Arabia.
Other mentions
TRACK RECORD
Organizations where I have made an impact
Over 25 years building value in leading organizations worldwide, from major corporations to my own ventures.
UST
2014 – 2025
Managing Director Iberia & LATAM (2022–2025)
Technology & Consulting
Prosegur
2018 – 2020
Digital Transformation Director
Security & Services
Procter & Gamble
2015 – 2018
IT Strategy & Enterprise Architecture
Consumer Goods
RTA (Roads & Transport Authority Dubai)
2012 – 2015
Enterprise Architect Lead
Government & Transportation
Seema Partners
2008 – 2012
Co-founder & CEO
ICT Consulting — UAE & Saudi Arabia
Official College of Physicists
Active member
Chartered Physicist
Professional Association
Recognitions
SERVICES
How I can help you
I put my experience and expertise at the service of organizations seeking purposeful transformation.
AI Strategic Advisory
I help energy and industrial organizations integrate artificial intelligence ethically and efficiently. From strategy definition to implementation.
- Digital maturity assessment
- AI transformation roadmap
- GenAI solution implementation
- AI governance & ethics
Board of Directors
I bring strategic vision and international experience to boards and advisory committees. A technology-human profile focused on digital transformation and sustainable growth.
- Independent board member
- Technology & innovation committees
- Digital transformation oversight
- Corporate governance
Speaking & Keynotes
I share knowledge and insights on AI, digital transformation, technology leadership, and the future of work at corporate events and international forums.
- Corporate keynotes
- Expert panels
- Executive workshops
- Inspirational sessions
Collaborations & Ventures
I seek strategic alliances with entrepreneurs, investors, and companies that share the vision of technology at the service of people.
- Startup co-founder
- AI project advisor
- Strategic partnerships
- Impact investments
Speaking Topics
Featured at: The Open Group Global Summit, Association of Enterprise Architects, Computerworld FinancialIT Forum, ITSMf, Government of Dubai.
CONTACT
Let's Talk
If you are looking to transform your organization with ethical, effective AI, or to explore collaboration opportunities, I would be delighted to connect.
